Viale Bianca Maria 33, Milan

Fashion Winter School for University Students

Level up your fashion future: the Milan intensive, winter edition.

Run by Italian Institute of Fashion ManagementAges 19+

Academic Camps in Europe

Dates and prices

Dates12 to 25 January, 2027

Duration2 weeks

Fees€1,600 / 2 weeks

About this camp

A focused two week intensive programme in the heart of Milan, designed to turn fashion knowledge into an applied understanding of business, branding and strategy.

You will explore how fashion brands are built, positioned and communicated, while connecting classroom learning with real industry contexts in Milan through selected company visits, showroom experiences and applied project work.

Mornings run from 9.30 to 12.45 with lectures, case studies and interactive discussion led by industry experts. Afternoons run from 14.30 to 16.00 with workshops, group projects and fashion experiences across the city. Friday afternoons are free, so students can explore Milan or nearby destinations independently.

The programme is built to strengthen analytical thinking, develop practical skills and deepen understanding of the fashion industry. No prior experience is required, only curiosity, motivation and ambition.

Applications close on 22 December 2026.

Sixty hours of teaching across three modules, in the global capital of style
Learn from professionals working in the fashion and luxury industry
Selected company and showroom visits inside the Milan fashion system
Applied projects and collaborative exercises, not lectures alone
Build an international network with university students from around the world
Taught entirely in English, with a bilingual Italian and English teaching assistant throughout.

What the price covers

Study materials
Access to the Institute's facilities
Certificate of attendance.

The essentials

Taught hours30 a week

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Streams

Fashion Management: Understanding the Business of Fashion (20 hours)

You will explore the key principles behind how fashion companies are structured and managed, with a focus on brand positioning, organisational models and strategic decision making. The module gives a clear understanding of how fashion brands define long term direction, manage growth and operate within a competitive global industry.

Fashion Marketing & Branding: Fashion Market Dynamics and Brand Strategy (20 hours)

You will examine how fashion brands build positioning and market relevance in a constantly evolving industry. The module focuses on core strategic areas such as consumer behaviour, digital marketing and influencer management, brand communication systems and storytelling, and the key drivers behind brand performance in the fashion market.

Fashion Experiences: Field Trip, Fashion & the City (20 hours)

This module gives direct exposure to the fashion industry in Milan through selected company visits, showroom experiences and retail environments. Students take part in guided applied activities designed to connect theoretical concepts with real business contexts and decision making inside the industry.

What you'll do

Fashion

The Winter School is more than an academic programme, it is a highly immersive and interactive experience.

Alongside lectures and workshops, students take part in selected company and showroom visits in Milan, direct interaction with fashion industry professionals, applied projects and collaborative exercises, and guided experiences inside the Milan fashion system.

Friday afternoons are kept free for students to explore Milan or nearby destinations on their own.

Accommodation and food

Accommodation is not included in the programme fee. IIFM Milano recommends trusted housing partners to help students find suitable accommodation in Milan.